Top Tips for Adwords Landing Pages

06.03.11 Posted in Hints and Tips by Mathew

If you are creating landing pages that need to be optimized for the use of Google AdWords campaigns, there are some things you may want to take in consideration so you can maximize on the benefits that using Google AdWords provides. You may or may not know that even though you create a campaign using Google AdWords, the actual program scans your target page for relevancy. Once it’s finished scanning your page, it gives your page a quality or relevancy score. For this reason, building a landing page that will take advantage of the ‘relevancy score’ is vital.

These are our top tips for creating an AdWords landing page that will maximize your relevancy as well as being AdWord friendly.

1.)    The file or page name should be the same as the keyword: When saving your page you’ll want to make sure the page name uses the keyword as well. This will ensure you maximize on AdWords ability to target the keyword not only in the domain but the page name too. If you are using WordPress, this is nice and easy as your page title is usually the page name as well.

2.)    In-page title should also be the keyword: The title of your page should also reflect the keyword as well. This will allow the AdWords bot to recognize the domain, page name, and page title as all having the keyword, making it all relevant.

3.)    Meta tag keyword placement: For some of you that use blogs this may be difficult if you’re unsure how to edit your landing page but the fact remains, your landing page should contain Meta tags. You will have keyword Meta tags that you’ll use for adding the main keyword. This will also be applied to the description Meta tags as well. All of these tags will need to be optimized using the main keyword(s) to ensure maximum exposure.

4.)    The heading tag must utilize the main keyword: The heading tag will need to incorporate the keyword because Google AdWords recognizes this tag as well as the others.

5.)    Maximizing your page content: For everything to come together nicely on your landing page you will need to make sure your content is relevant, as well as maximizing your keywords with at least 2-3% keyword density. Don’t just put a bunch of key words and phrases at the bottom of the page, Google will penalise your page if you do, instead, ensure you have good quality copy written for the page that includes the key phrases you are trying to target.

6.)    Do not use links to products on different domains: If you are using an AdWords campaign, do not use you landing page for anything other than your own services or products.

7.)    Make sure you have no broken codes: Google AdWords recognizes broken codes and this will leave you out in the cold. Your page quality will score very poorly and regardless of the work you’ve done your landing page will not receive maximum exposure.

8.)    Original content: Your landing page should always have original content and not something that has been used everywhere else on the internet. Have an article writer create unique content maximizing your keywords.

9.)    Test your page: Test your page before going live to make sure everything is as it should be. This will ensure you receive maximum results for the work that has been performed.

With these ten tips for creating an AdWords landing page you will be able to maximize your landing pages potential and draw in relevant visitors using your Google AdWords campaign.