I had a great lesson reinforced for me today by one of our suppliers. Central to the theme is how you present the work you propose to your customers, and how easily it can go wrong.
Put simply, you should give your customer a detailed proposal, which explains the work you intend to do for them, and the total cost of that work. I won’t go into detail here, as this isn’t really a business blog, but I’m sure you get the idea.
If you are going to offer your customer options that vary in price, it should be a simple matter to spell each option out, and show the price of each.
Most importantly, the details of what you will provide, how long it will take to complete the work, and what the work will cost, should all be presented to your customer in a SINGLE DOCUMENT.
This is where one of our suppliers fell short this week;
- They listed the price for only one of two options
- The price was not on the same document as the options
- They didn’t clearly explain it would take some days after our order before the work could be done
- They didn’t clearly explain we needed to sign off on the work on their official form.
Most or all of this information WAS provided, but because it was provided in a haphazard way, some in email, some in a document, some by phone, the message was lost in the hustle and bustle of running a business.
The moral of the story; make it easy to do business with you, and you will win more business.